Helping MSPs and IT teams build automation muscle; without needing a dedicated dev team. Practical frameworks, real workflows, and a methodology anyone can contribute to.
Not a dev shop. Not a vendor. A practitioner who builds automation and teaches others to participate; regardless of technical background.
Building real workflows that solve real problems. Rewst, Power Automate, and whatever gets the job done — focused on MSP and IT operations.
Helping teams identify what to automate, who should be involved, and how to build a practice that doesn't depend on a single developer.
Conference talks, workshops, and community content on building automation muscle, team capability mapping, and making non-technical people meaningful contributors.
The biggest barrier to automation isn't technical skill. It's process thinking, team composition, and role awareness. The Archetypes framework maps 8 dimensions of automation capability so teams can find their gaps and fill them.
Score yourself across 8 archetypes to understand where you contribute most and where you have room to grow.
Overlay individual scores to visualize your team's coverage. Two 9s in Building and zero in Quality is a risk profile.
The archetype with the lowest combined team score is your most urgent investment in hiring, training, or partnerships.
Built on established frameworks: Theory of Constraints, Lean, Design Thinking, Kotter's Change Model, Team Topologies, and more.